Top 5 Trends in Custom Packaging Design for the UK Market in 2024

Top 5 Trends in Custom Packaging Design for the UK Market in 2024

Discover the latest trends in custom packaging design for the UK market in 2024, including sustainability, minimalism, personalization, and more. Stay ahead with innovative packaging solutions that resonate with consumers.

Due to the competition, companies are continuously glued to developing unique and captivating packaging designs in order to woo end-users. Now, with the entry of the year 2024, some prominent trends can be noted that define the market for the UK’s custom packaging industry. Here’s a look at the top five trends driving change in the industry:

1. Sustainability: Green Revolution: The Next Step 

Recyclability has continued to be an important driver for the custom boxes market in the UK; clients and organizations continue to seek sustainable solutions. The need for ecological disposal and recycling and reusable products has never been felt than now due to awareness and compelling legal dictates.

Towards 2024, traditional packaging designs will be exchanged for green solutions, including recycled cardboard, plant-based inks, and zero-wastage packaging. Brands that employ these measures not only lower their impact on the environment but also target more sensitive customers. 

2. Minimalism: Less is More 

There is an increasing trend towards simple custom packaging since simplicity can no longer be underestimated as a device. The said trend is in some of the following aspects of a design: minimalist, austere, type-based graphics, minimal colouration, and use of ample white space, all of which are evident in some of the designs from the United Kingdom. Less material used for the packaging not only imposes class and sophistication but also creates an up-and-coming trend of less piling on of things. It is imperative to predict that in 2024, more brands will continue using minimalism as a means to communicate both quality and clarity and the prevailing aesthetic of the contemporary digital age. 

3. Personalization: Building Uncommon Customer Experience 

 The use of personalised custom boxes have remained popular to this date with the UK brands adopting it more and more as a way to provide packaging solutions that are particular to individual tastes. Use of print or engraved names, colors and even messages on the packaging makes the product to feel unique and new, therefore earning the consumer’s trust. 

By the end of 2024, we will observe an even broader tendency of the increased role of personalisation in building product and brand reputation as digital printing technology will reach for a new level that will allow brands to provide affordable and accessible personalization tools for even small brands and stores. 

4. Interactive Packaging: Connecting the Physical with the Virtual 

This is the result of the increasing impact of technology on consumer buying habits where a technique known as the ‘interactivity packaging’ is emerging as trend in the UK market. Thus, QR codes, AR, and NFC implemented into the packagings bring more value and satisfaction for the customers. 

Herewith revealed and explained, the primary application of interactive bespoke packaging is to enable consumers to interact with app-facilitated additional information concerning the product, to engage in promotions, or even perform virtual trials. However, in 2024 the use of such product placements will become more frequent and give brands a new opportunity to reach out to their audience.

5. Bold and Vibrant Colors: As a result, you make a statement. 

Although, similar to minimalism, custom packaging design tends to avoid complexity, there is a clear inclination toward more vivid and intense shades of colours. The study also reveals that there will be a growing trend towards vivid colours on the packaging of UK brands to make it more eye-catching with a view of outcompeting other brands that will also be placing their products on the same shelves by 2024. 

Bright and clear tones and combination of the shades that do not logically belong to each other are able to convey the information about a brand’s personality, evoke the necessary emotions, turn the attention to the organization’s advertisement. As it pertains to colorful packaging, the year will prove to see it in both the playful, targeted at youths, product and in the indulgent, for the indulgent market, product. 

Get Custom Boxes at Wholesale Rates in the UK

Given the growing need for packaging that will set them apart, companies are now looking forward to custom boxes from the UK at wholesale prices. It has also presented different choices that allow the creation of tactics or packaging that offer protection to the commodities as well as reflect the company’s image. Thus, choosing custom boxes should be seen as one of the ways through which brands operating in the UK market can reward their customers and build up brand equity through unique unboxing experiences with custom printed cardboard boxes

Furthermore, buying these boxes at whole-seller prices allows packaging companies to offer quality custom-made boxes and packaging solutions that can capture the attention of target consumers in a very competitive market.

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The Bottom Line

There are many trends that are headed the custom packaging industry in the UK for 2024, which include social movements and inventions in technology. Considering sustainability, minimalism and personalization, the use of interactive elements on the packs and packs that boast bold colours, brands can create packs that are not only protective but also in tandem add value to brands while appealing to and improving customers’ experiences. These trends are on the rise, and having a knowledge of them will be critical to surviving in the cutthroat market of the UK.

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