Does managing your player base feel like a panic-stricken state rather than a smooth operation? Juggling accounts, missed reports, and security concerns can quickly eat away at your iGaming success. The only way to combat these problems is a strong player account management (PAM) system that can streamline management processes and make players happy.
But what exactly is a PAM system? With so many options available, which PAM features are essential to build a rock-solid foundation for your online gambling business? We will put a halt on these questions by providing you with a checklist of features to look for in PAM software before signing the final cheque.
Table of Contents
What is a Player Account Management System (PAM)?
A player account management system is essential for running a smooth online casino or sportsbook platform. It works as a nervous system for your entire player base by managing players’ accounts, taking care of the verification of players through KYC, player logins and transactions, bonuses, and even communications.
Let’s say you run a small online casino platform and you have a vast player base with different preferences and habits. Managing all this manually will have you bang your head on the wall. That’s where PAM comes to the rescue. It will enable you to manage or restrict a player’s account, identify suspicious activity in the player’s account, give you access to the back office, and even allow you to send personalized emails to your player base.
This is fundamentally what PAM is all about, but there is more. In the next segment, we will discuss the necessary features of player account management software in great detail.
Top six factors to look for in a Player account management system (PAM)
While managing a player’s account is among the crucial features of PAM, there are other important features too that shouldn’t be overlooked. Read below to find out how PAM software functions.
Account Management
Account management is the core function of a player account management system. It offers a streamlined account creation process allowing you to onboard players quickly. It also has secure protocols and account verification steps that help mitigate fraudulent activities like money laundering beforehand.
Transaction Management
Transaction management in a PAM system ensures the safe and secure handling of the player’s funds. Players can easily deposit or withdraw money through the platform, which connects to secure payment gateways.
The operators can have a look at the transaction history of the players at their fingertips, including, deposits, withdrawals, bonuses, and wagers. Additionally, operators can also keep an eye on the transaction history of their affiliate partners like, how many payers are coming through an affiliate link.
Bonus Engine
Bonus engines are a vital part of a player account management system and are there to fulfill marketing-related pursuits. Let’s say you want to target a set of dormant accounts that haven’t played on your platform in a while. To do so you can create personalized bonuses to get them back to your platform again.
You can simply edit the already existing bonus templates or create new ones. A good bonus engine allows you to set eligibility criteria for bonuses, automate bonus distribution, and track bonus usage.
CMS & CRM
The player account management system comes with an in-built CMS and CRM system. With a content management system, you can manage a website’s content. You can update them about upcoming events, new game releases, special bonuses, and rewards to incentivize players.
A CRM integrated within PAM helps you track players’ activity, how they are engaging with the games, and how much time they are spending on your platform. With this information, you can launch personalized marketing campaigns and foster a loyal player base.
Data security and scalability
iGaming platforms handle a wealth of sensitive information, like passwords, usernames, and financial details of the players to keep it secure through encryption. This minimizes the risk of data breaches and unauthorized access.
iGaming software comes with risk management tools that help operators keep an eye on the player’s account to identify and mitigate suspicious activities.
Look for an iGaming software provider whose PAM is scalable enough to handle an increasing player base. Additionally, with advancements in technology, the platform integrates new features. So, PAM software should allow this flexibility of adding new features to keep your platform evergreen.
Responsible gambling tools
A good PAM software promotes responsible gambling by allowing operators to set limits on player’s deposits, and the amount of time they spend playing games on your platform. Further, it also allows you to track players’ behavior and signs of problem gambling so that you can put a halt to the situation by offering support resources.
It also comes with age verification tools to make sure that underage people stay away from your platform.
Multi-lingual support
Multi-lingual feature of PAM allows you to target players residing in different geographical locations. Players can choose their preferred language and the entire interface from menus to instructions, will be translated accordingly. It is the best feature to break language barriers and cater to a global audience.
This feature increases your platform’s visibility, ultimately driving traffic to your website and boosting your brand image.
Wrapping Up
Instead of hanging onto an antiquated system, go for PAM that seamlessly gets integrated with your platform, making it easy for you to run your platform smoothly. By prioritizing security, scalability, marketing, and risk management tools, you can ensure a platform that fosters a loyal customer base. Targeted promotions will keep them engaged, while reports and analytics will level up growth.
Don’t settle for the average and partner with a provider, like Piegaming which is a hub of the best PAM features, and watch your platform soar. It’s the ultimate win for you and your growing player base.