Top Gamification Tactics to Boost Sales and Customer Engagement

Top Gamification Tactics to Boost Sales and Customer Engagement

As kids, we all loved to play games, but some of us do enjoy occasional sessions of some games even today. Brands are leveraging these exact emotions and integrating elements of gamification into sales promotion strategies. 

These gamified sales promotion strategies are helping businesses gain more profit, make more sales, and engage their customers better. As we move forward with this discussion, we are going to talk about some of the best gamification tactics that a business can use to boost their sales, and customer engagement and ensure a better brand-customer relationship as well. 

Gamification into Sales Promotion Strategies

As we mentioned in the above text gamification is something that once incorporated into your business can help your business become more engaging for the customers, enabling them to explore different aspects of your business while also maintaining a good relationship between the brand and the customers. Below are some of the best strategies and tactics that can be implemented in your business to help you get the best of sales promotion activities included in your business. 

1. Leaderboards and Competition

Who doesn’t like a bit of healthy competition being on top of that competition and leading the leaderboard? The adrenaline rush that we get from winning and being on top of the leaderboard, this exact feeling is used by brands by integrating gamification and introducing different healthy competitions among the consumers to keep them engaged. 

These competitions can be scavenger hunts on the website, or a Scratch2Win game on the website to offer the consumers some additional benefits and rewards. 

 2. Point-Based System 

Another common strategy being implemented is a point-based system. In this, the consumers are given or allotted some points for every purchase they make. These points can further be redeemed by the consumer on their purchase upon reaching a certain number. 

This allows the consumers to get additional discounts and allows them to become loyal consumers of the brand while getting additional benefits for their loyalty. 

3. Spin the Wheel Rewards 

This is one of the most commonly seen strategies on various e-commerce websites and platforms where consumers spin a wheel digitally and earn different rewards or offers. These can be redeemed on their next purchase which makes the whole process of purchasing with the brand engaging and entertaining for the consumers. 

This way you can enhance your consumer experience, allowing them to build a bond with the brand and enjoy these additional benefits and offers. 

4. Badges of Achievements 

As consumers, if you are given badges for reaching a certain level of purchases with a brand you would feel appreciated. By introducing different aspects of gamification, brands offer the customers different badges of achievement upon winning the games introduced or by reaching a certain number of purchases with the brand. 

This makes the customers feel appreciated for their time and efforts invested in the brand and makes them feel more connected with the brand, forming a loyal and long-term relationship. 

5. Tiered Loyalty Programs

Lastly, we have tiered loyalty programs as part of these sales promotion strategies. In this, the consumers are divided into different tiers based on various criteria, as the consumers make more purchases, they move up these tiers and reach a new level where they are given access to additional benefits which the consumer can avail in the coming purchases. 

With all these tactics mentioned, you can now design a suitable sales promotion strategy for your consumers, offering them a better experience and increasing your sales, consumer engagement, and profit as well. 

However, to do all this you are required to have a suitable partner to help you in the process of implementation of these strategies. Among all the names of loyalty programs provides, RewardPort is one such name that can be totally relied upon. 

RewardPort and Gamification of Sales Promotion

With a reliable partner like RewardPort, you can be assured of getting expert guidance regarding the best strategies to be implemented along with the market competitors as well. Based on these factors you can ensure to implement the best strategies to your business for best results. 

Furthermore, the expert team here can customize these strategies and solutions to match the needs and requirements of your business needs. Along with this, you can pick from a wide range of products and services of RewardPort to find a suitable fit for your business. 

The expert team here can help you with the implementation of these strategies and help you with round-the-clock support in case of any queries or issues. 

Conclusion

With the given solutions being implemented into your business you can ensure to have enhanced consumer engagement along with higher sales, revenue, and profit for your business. All these benefits can be availed by your business by choosing the right solution and partner for your business. 

For more details get in touch with RewardPort today and get your sales promotions strategies gamified today.