More than ever, businesses depend on the types of platforms that simplify how their presence is managed and distributed and by how they connect with their audience. Facebook, now Meta, offers two business management tools: Meta Business Suite vs business manager. Both were designed to manage Facebook, Instagram and other Meta-related assets for businesses but serve a different purpose. In this blog, we shall penetrate some major differences between business manager vs business suite, show how each tool benefits your business and guide you on which tool your business needs.
Table of Contents
What is a Business Manager?
Meta Business Manager is the central point of all Meta business assets which include Facebook Pages, Instagram accounts and advertising accounts. It calls for a secure environment in administering permission and role assignments that could limit access to different types of assets. Business Manager applies to teams running big marketing operations where numerous users require special roles and access to the owned social media platforms of a particular company.
According to Business Manager, all your business assets will be managed as follows:
- Facebook Pages
- Instagram accounts
- Advert accounts
- Pixels and product catalogs
This further allows collaboration between other businesses or agencies by providing specific roles and responsibilities that all the involved stakeholders in the marketing campaign have access to, therefore availing them the right tools.
What is a Business Suite?
The Meta Business Suite is an all-in-one app that brings together many Meta services into one interface. It works well for small to medium-sized businesses that can manage profiles, publish content, analyze insights and manage ads across all platforms from a single account. It brings together the Facebook and Instagram experiences with a unified view of performance across both platforms.
Key features of Business Suite are:
- Single inbox for messages and comments on Facebook and Instagram.
- Content management and post scheduling.
- Insights and analytics to monitor the performance of posts and ads Ads creation and management.
- Business Suite is for companies that need a clean, streamlined view of their marketing functions and social network activities.
Business Manager vs Business Suite: All Differences Explained
1. Target Audience:
Among its closest differences is the target user type; Business Manager is more targeted towards large teams or larger enterprises with multiple users to be controlled over different assets in a business. More granular permissions and an elaborate user management system enable it to support larger teams.
If your business works with an external agency or has separate teams working on different marketing areas like content, ads, etc, then Business Manager would be a best bet. Business Suite is for smaller-sized businesses which need an easy tool with which to manage social media accounts. It is perfectly fit for business owners or the manager of marketing who would handle everything without complex roles or have a whole huge team.
2. User interface:
The business suite user interface is less complicated and much more streamlined. Small business owners will find their way to the interface easily, and at the same time, while they begin to manage their Meta assets, they’ll be able to manage all things in one place-related to the management of posts, their followers and the advertisement.
On the other hand, Business Manager’s interface is much more complex due to its many advanced features requiring training and expertise. It offers better control but is probably overkill for those who are not using it for something complex.
3. Functionality and Features:
The two tools are different in terms of their functionalities and features. Business Manager is very asset management focused allowing you to add multiple users to an account with customizable roles-the latter can be important if your business involves teamwork, an agency or external partners.
Business Suite is more to do with content management and performance. You can create posts, schedule them, track insights and run ads. Although Business Suite gives all the features necessary to control content and basic analytics, it is not as deep in function as Business Manager is regarding complex business operations.
4. Cross-Platform Management:
The business suite can easily bring together, into one dashboard, both Facebook and Instagram allowing business people that are actively using the platforms to easily schedule contents and socially engage and advertise both within the same dashboard.
The Business Manager is really an FB asset management tool; it does allow you to add Instagram accounts and other Meta services, but it does not seem streamlined in the way things are done within the Business Suite.
5. Analytics and Reporting:
Business Manager has an edge with analytics and reports because of its easy synchronizing with the Facebook Ads Manager. More tools include Facebook Analytics from which more detailed reports from audience insights and campaign metrics are received. The recommendation is Business Manager in cases where the firms run such large ad campaigns or in general need this in-depth report on things. Business Suite offers basic insights and analytics that are perfectly adequate enough for most SMBs that want to view the performance of their content on the Facebook and Instagram platforms but truly it’s better if one needs deeper insights.
Meta Business Suite vs. Business Manager: Which to Use?
You would be choosing between Meta Business Suite vs Business Manager based on the size of your business, needs, and team structure. If you are running a small or medium-sized business, you would appreciate the easier interface of content, ads and insights on both Facebook and Instagram.
Therefore, a Business Suite would be ideal. You can just focus on your content and audience and do not need to go through complicated permissions or role assignments. If you’re running a large-scale operation or working with multiple teams and agencies, Business Manager is better suited for you. It provides more granular control over permissions and access which is essential for businesses with multiple users and assets.
Conclusion:
Both Business Manager vs Business Suite are good tools for your Meta business assets management, however, they meet different purposes. Business Suite is for easy integration and convenience across more platforms, whereas Business Manager is for more complex situations with more users and the need for advanced features. Knowing the main differences you can make the right choices and pick the best suited tool for making your life easier and to streamline everything in your business and on your marketing side.
Read more: How to Find Keywords for Search Engine Marketing (SEM)
