According to the report by Expert Market Research (EMR), the Garment Steamer Market Size reached a value of USD 2.65 billion in 2023. Aided by the rising demand for convenient and efficient garment care solutions, the market is projected to further grow at a CAGR of 5.5% between 2024 and 2032 to reach a value of USD 4.29 billion by 2032.
Garment steamers, also known as clothes steamers, are appliances designed to remove wrinkles from fabrics using high-temperature steam. They offer a quick and gentle alternative to traditional ironing, making them increasingly popular among consumers for both personal and professional use.
The garment steamer market growth can be attributed to the increasing consumer preference for convenience and time-saving solutions in garment care. As lifestyles become busier, consumers are seeking efficient ways to maintain their clothes, driving the demand for garment steamers.
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The rising awareness of the benefits of steamers over conventional irons, such as their ability to preserve fabric integrity and their suitability for a wide range of materials, is also contributing to the market growth. Additionally, the expanding fashion and apparel industry, coupled with the growing demand for professional garment care in sectors such as hospitality and retail, is fuelling the garment steamer market expansion.
Technological advancements in garment steamers, such as the development of portable and compact models, are further boosting their appeal. Manufacturers are focusing on innovation to enhance features like steam output, heat-up time, and ease of use, catering to the evolving needs of consumers, consequently driving up the garment steamer market share.
Applications of garment steamers span across residential and commercial sectors. The residential sector dominates the market, with consumers using steamers for daily garment care. The commercial sector, including fashion retail, hospitality, and entertainment industries, relies on garment steamers to maintain the appearance of garments and fabrics.
North America and Europe are leading markets for garment steamers, attributed to the high living standards and the presence of fashion-conscious consumers. The Asia Pacific region is expected to witness the fastest growth in the coming years, driven by the expanding middle-class population and the increasing adoption of modern garment care appliances.
As per the garment steamer market analysis, sustainability is emerging as a key trend in the market, with consumers showing a preference for eco-friendly products. Manufacturers are responding by developing steamers with energy-efficient features and using recyclable materials in their construction.
Moreover, the integration of smart technology in garment steamers is another trend gaining traction. Features such as automatic shut-off, digital temperature controls, and connectivity with mobile apps are enhancing the functionality and user experience of steamers.
Table of Contents
Garment Steamer Market Segmentation
The market can be divided based on the product type, power, distribution channel, end-use, and region.
Market Breakup by Product Type
- Handheld/Portable
- Upright/Non-Portable
Market Breakup by Power
- Below 750 Watt
- 750-1500 Watt
- 1500-2500 Watt
- 2500 Watt and Above
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by End Use
- Household/Residential
- Commercial
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Market Segmentation
1. By Product Type
Garment steamers are categorized based on their size and functionality:
- Handheld Garment Steamers: These are compact and portable, making them ideal for home use and travel. They are gaining popularity due to their ease of use and convenience.
- Upright Garment Steamers: These models are larger and more powerful, typically used in commercial settings such as retail stores and hotels.
2. By Application
- Residential: Household use of garment steamers is rising as consumers look for efficient and portable alternatives to traditional irons.
- Commercial: Garment steamers are widely used in hotels, dry cleaners, and retail outlets, where their ability to quickly refresh garments is highly valued.
3. By Region
- North America: The garment steamer market is well-established in North America, with high consumer awareness and demand for premium appliances.
- Europe: The market in Europe is driven by increasing adoption in both residential and commercial sectors, especially in countries with formal work cultures.
- Asia-Pacific: Rapid urbanization and the growing middle class in countries like China and India are driving demand for garment steamers in the region.
- Latin America and Middle East & Africa: These regions are experiencing moderate growth, with rising disposable incomes and the expanding hospitality industry contributing to market demand.
Market Trends
1. Technological Advancements
The integration of smart features such as automatic shutoff, digital controls, and improved steam generation technologies are trends that are enhancing the appeal of garment steamers. These innovations are increasing the convenience and safety of using steamers, further driving their adoption.
2. Focus on Aesthetics and Design
Consumers are increasingly interested in aesthetically pleasing appliances that fit into their home decor. Manufacturers are responding by designing sleek and stylish garment steamers that are not only functional but also visually appealing.
3. Rise of E-commerce
The rise of e-commerce platforms has made it easier for consumers to access a wide range of garment steamers. Online platforms allow for greater product visibility, competitive pricing, and convenient delivery, further fueling market growth.
Competitive Landscape Of Garment Steamer Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global garment steamer market. Some of the major players explored in the report by Expert Market Research are as follows:
- Koninklijke Philips N.V,
- Groupe SEB
- Jiffy® Steamer Company, LLC
- Panasonic Corporation
- Midea Group
- Maryant, Inc
- Haier Group Corporation
- Reliable Corporation
- AB Electrolux
- Conair LLC
- Others
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